BlaBlaBus, (formally known as OUIBUS and iDBUS), a SNCF Group subsidiary, is a long-distance bus travel service which links the major cities of France and Europe. BlaBlaBus has opted for well-balanced offers, with low prices and high-quality service.

The main target of the project was to replace the current IT systems to improve system management on those points which we consider critical for the company’s future development. This includes a complete replacement of the inventory, pricing, sales and distribution software. The Sqills SAAS solution “S3 Passenger” was chosen because of its innovative nature, functional match, improved time to market thanks to the optimisation of current processes, off the shelf availability and scalability in full alignment with BlaBlaBus’ objectives and system requirements.

Running a project of this magnitude while rebranding the company and launching a new product offering was a challenge. The new sales & distribution system is critical to meet our ambitious marketing goals and the Sqills and OUIBUS project teams have done a great job implementing and configuring S3 Passenger to our needs, and on time!

Isabelle André - OUIBUS CIO

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